boiid
Contextual ads for developers

Ads that fit
the page

boiid puts relevant sponsors on developer docs, blogs and tools by reading the page, never the reader. No cookies, no profiles, no retargeting.

$100To start
80%To publishers
0Cookies
How it works

The page is the targeting

Developers read docs with intent. boiid turns that intent into a match without knowing who is reading

  1. Read the page

    We index each page for its topics, code samples and the packages it imports

  2. Match in memory

    An auction weighs each approved sponsor's relevance and bid in under 2 ms

  3. Count real views

    Advertisers pay only when half the card is on screen for a full second

Principles

Privacy is the product, not a setting

No cookies

Nothing is stored in the reader's browser, ever

No profiles

Targeting comes from page context only. IPs are hashed with a daily salt and never stored.

Human-reviewed

A person approves every sponsor before it serves, and again after edits

Bots not billed

Bot and datacenter traffic is filtered out before billing. You pay only for genuine views by real readers.

Native, never crowded

Text ads that sit with the content instead of fighting it, at most three per page

Under 1.7 KB

The widget loads asynchronously and never blocks the page

Choose your side

Two sides, one fair deal

Context beats cookies

Set up in minutes, no minimum term

Get started