boiid chooses ads from what a page is about, never from who is reading it. This policy explains what we process for people who read pages that show boiid ads, and for advertisers and publishers who hold a boiid account.
Readers of publisher sites
When a page loads the boiid widget, your browser sends us the request details every website receives: your IP address, your browser's user agent and the address of the page. We use them as follows.
- Page address. We use it to pick a sponsor that matches the page's topics, and we record it with each view or click so advertisers can be billed and publishers paid.
- IP address and user agent. We combine them into a one-way hash with a random value that changes every day and is kept only in memory. The hash is used for a short time to stop fraud, such as repeated or automated views. We never store your raw IP address, and because the daily value is never written to disk, hashes cannot be linked across days.
- What we record per view or click. The ad, the site, the page address, the time and the price. Nothing that identifies you.
The widget sets no cookies, uses no local storage, does no fingerprinting and builds no profile of you across sites. We do not use your data for retargeting and we do not sell it.
Advertisers and publishers
When you create an account we store:
- Your email address and a hash of your password, never the password itself
- Profile details you choose to add, such as name, company and postal address
- Your campaigns, ad copy, logos and targeting, or your sites, topics and backfill message
- Your balance, transactions and, for publishers, the PayPal or Wise email you give us for payouts
Advertisers pay by invoice and bank transfer, or by card where card payments are offered. Card payments are handled by Stripe, and we never see or store your card number.
Cookies on the boiid website
The boiid website uses two strictly necessary cookies when you use your account: a session cookie that keeps you signed in, and a short-lived cookie, deleted after one minute, that shows confirmation messages. There are no analytics or advertising cookies.
Pages we read
To match ads to context, we fetch the public pages of publisher sites and, where available, their public dependency manifests. We also download the logo an advertiser links to so it can be reviewed and served from our servers.
Who we share data with
- Our bank and payment provider process invoice payments, and Stripe processes card payments where they are offered.
- PayPal or Wise receive the payout details needed when a publisher requests a payout.
- Hosting and network providers run our servers and may process request data as part of delivering traffic.
We do not sell personal data or share it for advertising.
How long we keep data
We keep account data while your account is open. We keep billing and payout records for as long as tax and accounting law requires. View and click records are kept for billing, statistics and fraud review.
Your rights
You can see and edit your profile at any time. You can ask us for a copy of your data, a correction, or deletion of your account, subject to records we must keep by law.
Changes
If we change this policy we will update the date above, and tell account holders about material changes before they take effect.