boiid
For advertisers

Meet developers
mid-problem

Your sponsor appears on the docs page where a developer is choosing a database, a host or a library. Targeted by topic and dependency, billed only for real views.

Create a campaign See pricing
304Topics
$1Min CPM
1sTo count a view
Why boiid

Targeting that respects the reader

Reach the right developer at the right moment without tracking anyone

304 developer topics

From Go and Rust to Kubernetes, MCP and OpenTelemetry. Pick broad categories or precise niches.

Dependency match

Name the packages your users rely on. Pages that install, import or mention them rank your ad higher.

Second-price auction

The price clears just above the competition, so you usually pay less than your max CPM and never more

Viewable impressions only

Billed when half the card is visible for a full second in an active tab

Spend under control

A total budget per campaign, paced to an end date or a daily cap. Prepaid, pause anytime, no minimum term.

Human-reviewed ads

A person reviews every ad on the network before it runs, and again after copy or targeting edits

How it works

Live in three steps

  1. Describe your audience

    Pick topics and the dependencies your users rely on

  2. Set bid and budget

    Top up from $100, choose a max CPM, a total budget and an end date or daily cap

  3. Go live after review

    We approve your ad and it starts matching relevant pages

Pricing

Simple, prepaid pricing

Your balance is all you spend. No setup fees, no minimum term.

Minimum top-up $100 Invoice, bank transfer
Minimum CPM $1 Per 1,000 viewable impressions
Clicks $0 Only views are billed
Invalid traffic $0 Filtered out and not billed
FAQ

Questions

How do you target without cookies?

We index each publisher page for its topics, code and dependencies, and match your campaign to that context. Nothing about the reader is stored or used.

What counts as a view?

At least half of the card visible for one continuous second in an active browser tab. Bot and datacenter traffic is filtered out before billing, so you pay only for genuine views by real readers.

Can I control spend?

Yes. Each campaign has a total budget and either an end date or a daily cap, and never spends more than its budget. You prepay your balance, set a max CPM and can pause any campaign instantly.

Do I pay for clicks?

No. You pay only for viewable impressions, and clicks are free.

How many views will I get?

At least your total budget divided by your max CPM, per 1,000 views, once the budget is spent. The second-price auction often clears below your max, so you usually get more.

Which ads are accepted?

Products and services that developers find useful. A person reviews every creative before it runs, and again after copy or targeting edits.

Your next customer is reading the docs

Create a campaign in minutes, live after review

Create a campaign